Digital Teaching Reform and Practice of “Brand Planning Practice” Course Based on School-Enterprise Collaboration

In the context of digital development, the teaching of “Brand Planning Practice” course should not only focus on cultivating students' professional knowledge and skills but also emphasize their mastery of new technologies, comprehensive application abilities, and innovation and entrepreneurship capabilities. This requires the joint efforts of schools and enterprises to drive in-depth reform and innovation. This study integrates professional education with innovation and entrepreneurship education, explores and implements a digital teaching model based on school-enterprise collaboration, and aims to cultivate high-quality, innovative, and application-oriented brand planning talents to meet the needs of society and enterprises. The reform better serves the transformation and upgrading of local brands and regional economic development, providing a reference for related teaching practices in higher vocational education.