The Impact of Quick-Commerce on Traditional Kirana Stores in Greater Noida: A Competitive Analysis

ABSTRACT First and foremost, I would like to express my sincere gratitude to my mentor, Prof. Sandeep Sharma for their unwavering support, insightful guidance, and constructive feedback throughout the course of this research. Their encouragement and expertise have been instrumental in shaping this thesis from its inception to completion. I am also deeply thankful to the faculty members and staff of the school of business providing a stimulating academic environment and the resources necessary for conducting this study. A special thanks to all the participants who took the time to share their experiences and perspectives. Their contributions provided the essential foundation for this research and enriched the findings with valuable real-world insights. I would also like to acknowledge my peers and friends who offered support and camaraderie throughout this journey. Their encouragement kept me motivated during challenging times. Lastly, I extend heartfelt thanks to my family for their constant support, patience, and belief in my capabilities. Their love and encouragement have been my greatest source of strength. This thesis would not have been possible without the collective contributions of all these individuals, to whom I remain deeply grateful.