COLLECTIVE COPYRIGHT MANAGEMENT IN THE DIGITAL AGE: EU CHALLENGES AND UKRAINE’S ADAPTATION

The article addresses the impact of digital technologies on the collective management of copyright and related r4ights in the EU. It provides an overview of innovative technologies such as blockchain, digital platforms, and smart contracts, highlighting how these advancements transform the monitoring, licensing, and distribution of royalties. The article examines the potential for integrating modern digital technologies into the operations of collective management organisations in Ukraine. It highlights the challenges these organisations encounter concerning copyright and related rights, particularly in the context of the globalisation of digital content and the rise of streaming services. A focal point of the discussion is the necessity for adapting national governance models to align with European standards. Furthermore, the article emphasises that for Ukraine to integrate into the digital legal landscape successfully, it is essential to adopt international best practices in the realm of copyright.