THE IMPACT OF CONSUMER PERCEPTION, CONSUMER RESONANCE AND PURCHASE INTENTION IN THE CARBON FINANCE MARKET

This paper focuses on the carbon finance market and explores the relationship between consumer perception, consumer resonance and purchase intention. By combing the relevant literature, a theoretical model including consumer perception, consumer resonance and purchase intention was constructed, and a research hypothesis was proposed. Questionnaire survey was used to collect data, and empirical tests were carried out by descriptive statistical analysis, correlation analysis, structural equation model analysis and other methods. The results show that consumer perception significantly affects purchase intention. Consumer resonance plays a role in promoting purchase intention. This study enriches the theoretical system of carbon finance market, expands the application of consumer behavior theory, provides practical enlightenment for market participants, and points out the shortcomings of the research such as sample limitation and method singleness, and looks forward to the future research direction.