Research on the Development of Rural E-Commerce in Jiangxi Province under the Background of Rural Revitalization

乡村全面振兴，电商大有可为。在新时代，乡村振兴战略已成为我国农村发展的重要指引方向，为农村电子商务的发展创造了机遇并提供了政策支持。在良好的政策背景下，各大电商公司以及物流公司纷纷进军农村，农村电子商务得到了蓬勃的发展。乡村振兴与电子商务的深度融合、相互促进也给江西省农村电子商务的发展提供了重要的战略机遇期。当前江西省农村电子商务的发展仍然面临着许多现实问题：基础设施建设相对滞后、农村电商专业人才匮乏、特色产品短缺、农产品同质化问题等。本文通过分析乡村振兴背景下江西省农村电子商务发展的现状以及存在的问题，讨论乡村振兴战略给江西省农村电子商务发展提供的支持措施，以助力江西省农村电子商务实现全面、健康和可持续的发展。The comprehensive revitalization of rural areas offers great potential for e-commerce. In the new era, the rural revitalization strategy has become an important guiding direction for rural development in China, creating opportunities and providing policy support for the development of rural e-commerce. Against this favorable policy backdrop, major e-commerce companies and logistics firms have flocked to rural areas, leading to the vigorous development of rural e-commerce. The deep integration and mutual promotion of rural revitalization and e-commerce also provide an important strategic opportunity period for the development of rural e-commerce in Jiangxi Province. Currently, the development of rural e-commerce in Jiangxi still faces many practical problems: relatively lagging infrastructure construction, shortage of professional talents in rural e-commerce, scarcity of characteristic products, and the problem of homogenization of agricultural products, etc. This paper analyzes the current situation and existing problems of rural e-commerce development in Jiangxi Province under the background of rural revitalization, and discusses the support measures provided by the rural revitalization strategy for the development of rural e-commerce in Jiangxi, in order to assist the comprehensive, healthy and sustainable development of rural e-commerce in Jiangxi.