Research on the Development of Rural E-Commerce in Guizhou Province under the Background of Digital Economy—Based on the Perspective of Rural Revitalization

数字经济已成为驱动农村经济转型的核心力量。本文以贵州省为研究对象，结合政策背景、产业现状及典型案例，分析其农村电商发展的机遇与挑战。研究发现，贵州省凭借数字经济规模扩张，已形成以“黔货出山”为核心的农村电商模式，但仍面临基础设施薄弱、物流成本高、人才短缺等瓶颈。基于此，本文提出“技术赋能 + 政策协同 + 生态共建”的优化路径，以期为西部欠发达地区农村电商发展提供参考。The digital economy has become the core force driving the transformation of the rural economy. Taking Guizhou Province as the research object, this paper analyzes the opportunities and challenges of rural e-commerce development based on its policy background, industrial status and typical cases. The study found that Guizhou Province has formed a rural e-commerce model with “Guizhou goods out of the mountains” as the core by virtue of the expansion of the digital economy, but it still faces bottlenecks, such as weak infrastructure, high logistics costs, and talent shortages. Based on this, this paper proposes an optimization path of “technology empowerment, policy synergy, and ecological co-construction”, in order to provide a reference for the development of rural e-commerce in the underdeveloped areas of western China.