Research on the Path of Promoting Rural Governance through Rural E-Commerce in Chengxian County

电子商务作为数字经济的重要组成部分，不仅重塑了农村经济业态，同时以数字化、市场化的方式为乡村治理发展提供了新路径，成为连接乡村经济发展与社会治理创新的纽带。本文以甘肃省成县为研究区域，通过分析成县农村电商发展与乡村治理现状，发现农村电商发展对缓解乡村空心化、改善乡村生态环境、破解乡村数字化治理难题方面有着重要作用，最后提出成县农村电商助推乡村治理的路径：制定电商发展与乡村治理的协同政策；培育“电商 + 治理”的复合型乡村振兴人才；整合多源部门数据，搭建“电商 + 政务”乡村数字治理平台；明确多元主体监督职责，共筑乡村诚信营销文化环境。As an important component of the digital economy, e-commerce not only reshapes the rural economic landscape but also provides a new path for rural governance development through digital and market-oriented approaches, serving as a bridge connecting rural economic growth and social governance innovation. This paper takes Cheng County in Gansu Province as the research area. By analyzing the current situation of rural e-commerce development and rural governance in Cheng County, it is found that the development of rural e-commerce plays a significant role in alleviating rural hollowing out, improving the rural ecological environment, and solving the problems of rural digital governance. Finally, the paper proposes the following paths for Cheng County’s rural e-commerce to boost rural governance: formulating coordinated policies for e-commerce development and rural governance; cultivating compound talents for rural revitalization with both e-commerce and governance skills; integrating multi-source departmental data and building a “e-commerce + government affairs” rural digital governance platform; clarifying the supervisory responsibilities of multiple stakeholders and jointly building a rural credit marketing cultural environment.