Research on Interactive Experience Optimization of Regional Cultural Elements in E-Commerce Platform

在数字经济背景下，电子商务平台的飞速成长对于经济发展具有至关重要的作用，传统的地域文化元素的融入可以有效为电商平台的打造有效的差异化发展。当前许多电商平台在文化元素的交互体验设计上仍存在不足，未能充分体现其背后的文化价值。因此本文旨在深入探讨地域文化的交互设计在电子商务平台中的应用与实践，主要采用文献综述法和案例分析两种研究方法，探索地域文化交互设计的实践路径，提出了基于电子商务平台的地域文化的创新转化路径。为未来保护和宣传传统文化提供具有可行性的参考，并为地域文化的创新推广注入新的活力与动力，助力其在数字经济时代实现可持续发展。Under the background of digital economy, the rapid growth of e-commerce platform plays a vital role in economic development, and the integration of traditional regional cultural elements can effectively create effective differentiated development for e-commerce platform. At present, many e-commerce platforms still have deficiencies in the interactive design of cultural elements, which fail to fully reflect the cultural value behind them. Therefore, this paper aims to explore the application and practice of interactive design of regional culture in e-commerce platform, mainly using literature review and case analysis to explore the practical path of interactive design of regional culture, and put forward the innovative transformation path of regional culture based on e-commerce platform. It provides feasible reference for the protection and promotion of traditional culture in the future, and injects new vitality and impetus into the innovation and promotion of regional culture, helping it achieve sustainable development in the digital economy era.