ANALYSIS OF THE EVALUATION OF UTENA DISTRICT TOURISM RESOURCES FROM THE VISITORS' PERSPECTIVE IN TERMS OF ATTRACTIVENESS

In the article, the authors analyse the evaluation of Utena district tourist resources from the perspective of visitors in terms of attractiveness. The purpose of the article is analyse the evaluation of the Utena district tourist resources from the visitors’ perspective in terms of attractiveness. The research was carried out by means of a quantitative survey (questionnaire). Data collection methods - analysis of scientific literature and sources and questionnaire survey. The article analyses the evaluation of tourist resources from the perspective of visitors in terms of attractiveness from a theoretical point of view and presents the results of the research conducted. It is concluded that the Utena district, as a tourist destination, is associated with such characteristics that shape the value of tourist services as Lithuanian, quiet, natural, clean, and safe. The attractiveness of Utena district's tourist resources is rated on average - 3.4 points out of 5. Natural tourist resources are rated the highest - 3.8 points. The most attractive natural resources of Utena district are Dauniškis park, Triušiukai valley, Alaušas lake shore, Tauragnas lake shore, the Šeimyniškės outcrop and conglomerate rocks, and the Krokulė spring in Užpaliai, etc. The most visited cultural objects in the Utena district are the Wedding Hill, the galleries of the Utena Cultural Centre, the glass galleries of the Utena Square, the Utena Museum of Local Lore, the Narkūnai mound, the Angels Square in Utena, etc. The main problems of the Utena district, identified by respondents, are: lack of entertainment, catering services, and it is very difficult to find information about tourist attractions in the Utena district.