An Analysis of Strategic Factors Influencing the Adoption of Blockchain Technology in Thailand’s Public Sector Businesses

The rapid advancement of digital technology has led to the emergence of blockchain technology. However, its adoption in Thai public companies remains in its early stages, primarily due to challenges related to data quality, system quality, and user perception. This research has three main objectives: 1) to examine the effect of data quality and system quality on the perception of benefits and user satisfaction with blockchain technology in public companies in Thailand, 2) to analyze the impact of user perception, perceived benefits, and satisfaction on the decision to adopt blockchain technology within organizations, and 3) to propose strategic recommendations for promoting the adoption of blockchain technology in public companies in Thailand. A mixed-methods approach is employed, combining quantitative data from 400 respondents with qualitative insights gathered through in-depth interviews with executives and experts. The findings indicate that data quality and system quality significantly influence perceived usefulness and user satisfaction, both of which directly affect organizational decisions regarding blockchain adoption. The proposed strategic directions include workforce capability development, the formulation of clear digital policies, and investment in infrastructure to support blockchain implementation in the public sector.