The Value of Events for Personal Well‐Being: A <scp>PERMA</scp> Perspective

ABSTRACT Well‐being has gained attention in event studies, with claims that event experiences can enhance individual well‐being. However, there appears to be limited research on the overall impact of events on individual well‐being. This study examines the association between frequent event attendance and individual well‐being and investigates how in‐person and virtual event attendance impact attendees' well‐being. Adopting the PERMA model from positive psychology, the survey results reveal that frequent in‐person event attendance is significantly related to two dimensions of well‐being (positive emotion and engagement), while frequent virtual event attendance is associated with one dimension (accomplishment). This study takes a holistic approach by examining the relationships between event attendance and well‐being, offering a more comprehensive understanding of the value of events for personal well‐being. In addition, this study provides quantitative evidence that event attendance can effectively improve individual well‐being, providing practical insights for adopting events to foster well‐being.