WAVE OF HASHTAGS ON SOCIAL MEDIA: NETIZENS' ACCEPTANCE OF THE HASHTAG #TIDAKPERCAYAPOLISI

This study analyzes the dynamics of netizens' reception of the hashtag #tidakkerjapolisi on social media, reflecting public sentiment toward the Indonesian National Police (Polri). Using a virtual ethnography approach within a critical paradigm, primary data were collected through observation and documentation on social media and analyzed using Klaus Krippendorff's content analysis to identify communication patterns and key themes. The findings reveal a significant gap between Polri's official narratives and public perceptions, with many netizens adopting oppositional positions. Key criticisms include evidence manipulation, systemic corruption, and lack of transparency in handling cases. Social media has become a platform for the public to mobilize opinions and demands for reform. The study recommends that Polri enhance communication and transparency via social media, implement internal reforms to strengthen accountability, and leverage technology, such as body cameras and improved surveillance systems, to improve integrity and public trust in law enforcement.