Ecologization and sustainable development as one of the vectors of tourism and hotel industry functioning

The purpose of the article is to study the environmental impact of tourism and hospitality on tourist destinations, local communities and the environment. Reducing the negative impact of the development of the tourism and hospitality sector is possible only under conditions of sustainable development, which involves the rational use of natural resources, combined with the maintenance of the socio-cultural authenticity of tourist destinations and local communities, ensuring the sustainable development of economic processes and taking into account the interests of all stakeholders. Research methods and methodology. The research methodology is based on the application of methods of scientific knowledge such as analysis, synthesis, systematic method, method of comparison and analogy. Scientific novelty. This article reveals the peculiarities of the impact of all interacting parties of the tourism and hospitality sector: tourists, recreation organizers, hotels, staff of tourism and hotel enterprises, cruise companies, etc. on the environment, and also analyzes approaches to minimizing these impacts. The results of the study. Despite the active introduction of the concept of sustainable development, its implementation faces a number of significant obstacles. In particular, the main problems include inertia in thinking, insufficient awareness, and the focus of government, citizens, and businesses on short-term goals, which often contradicts declared political intentions. In many countries, strategic approaches to development are not sufficiently focused on preserving natural capital. State policy in the field of sustainable development is often characterized by inconsistency, which significantly reduces its effectiveness. In addition, the introduction of environmentally friendly technologies requires significant financial resources, as they remain expensive for widespread use. Оf the use of environmental practices and technologies investigated in this article can serve as a basis for ensuring the sustainable development of tourism and the hotel industry in tourist destinations.