THE FREE TRADE ZONE MECHANISMIN THE EAEU INTERNATIONAL ACTIVITIES

The Eurasian Economic Union (EAEU) plays a significant role in shaping a new global order based on the principles of innovative development, transregionalism, integration, and international cooperation. In the context of global regionalization and intensifying international competition, the EAEU represents a unique model of economic integration that unites countries with diverse internal systems in pursuit of common strategic goals—both economic and political. Unlike traditional models of economic integration, such as the European Union, the EAEU seeks effective engagement with a broad range of countries and regional organizations, enabling it to operate successfully under current global conditions and to discover new opportunities for economic growth and enhanced competitiveness on the international stage. This article examines the principles and mechanisms of transregionalism within the EAEU, as well as examples of its regional advancement in the international economic community and cooperation with other countries and regions through the free trade area (FTA) mechanism. Particular attention is given to the role of “soft power” as an important instrument of the EAEU’s international policy, contributing to the strengthening of its strategic position, improving the economic situation across the EAEU space, and expanding opportunities for successful economic and socio-political cooperation.