Analysis of Investor Preferences for Sharia Investment Products: A Study on Sukuk and Islamic Shares

This research explores investor preferences for Sharia-compliant investment products, specifically focusing on sukuk (Islamic bonds) and Islamic shares. With the rapid global growth of Islamic finance, understanding the motivations, behaviors, and decision-making factors of investors in this sector has become increasingly important. The study aims to identify key determinants influencing investment choices, such as religiosity, risk perception, return expectations, financial literacy, and demographic variables. A mixed-methods approach was employed, combining quantitative survey data with qualitative insights to provide a comprehensive view of investor behavior. The findings reveal that Sharia compliance is a significant factor in investment decisions, often driven by ethical and religious considerations in addition to financial performance. The study also identifies barriers to wider participation, including limited awareness, lack of standardized regulations, and insufficient product diversity. Based on these insights, the research proposes recommendations for policy makers and financial institutions to enhance public education, encourage innovation in Islamic investment products, and strengthen regulatory frameworks. This research contributes to a deeper understanding of Islamic investor behavior and supports the development of a more inclusive and ethical financial system.