A Study on the Impact of AIGC on the Learning Engagement of College Students

AIGC has been innovatively applied in the field of higher education. This paper mainly studies the impact mechanism of AIGC on the learning engagement of college students, and provides a theoretical basis for promoting the reasonable application of AIGC in the field of higher education. This paper expands on the UTAUT2 model theory, constructs a theoretical model, and uses the structural equation model for data analysis. The key finding reveals that performance expectancy and community influence significantly enhance student engagement, offering valuable recommendations for educators to improve teaching strategies.