Exploration of Informationization and Big Data Application in College Student Management : A Case Study of the "Smart Student Affairs" Platform at WUT

The advent of the information era, the rising expectations of students, and the optimization of management goals have prompted universities to proactively embrace and utilize new technological means such as big data to enhance their student management and service capabilities. Faced with a series of difficulties and challenges, universities have actively engaged in the construction of information platforms, striving to explore more scientific and higher-quality approaches to student management. Taking the "Smart Student Affairs" platform of Wuhan University of Technology (WUT) as an example, this article analyzes the difficulties, directions, and paths for effectively managing college students in the information age. It summarizes the achieved results, providing references and insights for similar universities to advance their educational digital transformation and achieve high-quality development in student management and services based on the reality of management and education.