PELATIHAN SOCIAL MEDIA MARKETING DAN PENINGKATAN OMZET POKDAKAN NAMISANG OMZET NAMINASANG FARM & CO

Social Media Marketing and turnover enhancement training activities have been carried out at POKDAKAN Naminasang Farm & Co in Mandalamekar Village. This training aims to improve the digital marketing skills of POKDAKAN members and local Karang Taruna, especially in utilizing social media as an effective promotional tool. The method used in this activity is a pre-test and post-test to measure the increase in participants' understanding of digital marketing strategies before and after training. The results of the pre-test showed that most participants had limited knowledge of social media marketing strategies. However, after the training, the results of the post-test indicated a significant increase in participants' understanding and skills. In addition, this training also had a positive impact on increasing POKDAKAN's turnover through the application of more effective marketing techniques on social media. The managerial implications are that by utilizing social media effectively, POKDAKAN can build stronger brand awareness among potential and existing consumers. Strengthening brand awareness, coupled with higher engagement through interactions on social media, can increase customer loyalty and contribute to long-term turnover growth.