Menu item prices and promotions offered on a meal delivery app in the UK and their socio-economic patterns
Online menu item prices are relatively high, and promotions are widespread in the UK. Food outlets serving deprived areas often offer lower prices and more promotions. These targeted pricing and promotional strategies may influence purchasing behaviour and contribute to diet and health inequalities. Further research is needed to assess their impact on dietary behaviours and population health and guide policy interventions in the digital food environment.
Authors
- Kremlin Wickramasinghe (ORCID: https://orcid.org/0000-0001-9497-7901)
- Kathrin Hetz
- Holly Rippin (ORCID: https://orcid.org/0000-0002-8879-3978)
- Jean M Adams (ORCID: https://orcid.org/0000-0002-5733-7830)
- Nuwan Weerasinghe (ORCID: https://orcid.org/0000-0001-6507-7509)
- Olga Zhiteneva (ORCID: https://orcid.org/0000-0002-9421-2439)
- Yuru Huang (ORCID: https://orcid.org/0000-0002-6800-0272)
Institutions
- University of Cambridge (GB)
- University of California System (US)
- World Health Organization Regional Office for Europe (DK)
- MRC Epidemiology Unit (GB)
- University of California, Davis (US)
Publication Details
- Journal
- Public Health Nutrition
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1017/s1368980025100529
- Citations
- 1
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 2.07
Funders
- Medical Research Council