Research on the Strategies of Empowering Rural Talent Revitalization through E-Commerce in the Era of Digital Intelligence

乡村振兴战略中，人才振兴是关键，而电子商务的发展为乡村人才振兴带来新机遇。本文聚焦于数智时代，通过分析乡村电子商务发展现状、作用机理，揭示其在提升劳动能力、拓展社交网络、促进个性发展和推动产业升级等方面的积极作用。同时，剖析当前存在的个体技能短板、社会资源匮乏和产业根基不稳等困境，进而从个体、社会和产业三个维度提出针对性实践路径，旨在推动电子商务有效赋能乡村人才振兴，助力乡村全面发展。In the rural revitalization strategy, talent revitalization is the key, and the development of e-commerce brings new opportunities for rural talent revitalization. This article focuses on the digital and intelligent era, by analyzing the current situation and mechanism of rural e-commerce development. It reveals its positive role in enhancing labor skills, expanding social networks, promoting individual development and driving industrial upgrading. At the same time, it analyzes the current difficulties, such as individual skill deficiencies, lack of social resources and unstable industrial foundation, and then proposes targeted practical paths from the dimensions of individuals, society and industry, aiming to promote the effective empowerment of e-commerce for rural talent revitalization and assist in the comprehensive development of rural areas.