INTEGRATED ASSESSMENT OF FINANCIAL SECURITY OF AN ENTERPRISE AND ITS IMPACT ON THE FORMATION OF A MECHANISM FOR STRATEGIC FINANCIAL MANAGEMENT

The article substantiates that the financial strategy of an enterprise is a component of the overall strategy, which defines long-term financial goals, formulates relevant tasks, and is the basis for building a high-quality and efficient mechanism of strategic financial management to ensure sustainable development. It is proved that an essential stage in the development of an enterprise’s financial strategy is an assessment of its efficiency and effectiveness of implementation by a set of indicators of liquidity and solvency, financial stability, business activity, and efficiency (profitability) of activities, which allows a comprehensive assessment of its status, as well as establishing their weight shares by components of financial security to conduct an integrated assessment. The article is intended to minimise threats to the financial security of the enterprise and thus proposes a financial strategy for sustainable development and a mechanism for its implementation as an effective financial management system capable of ensuring a compromise between the interests of enterprise owners, availability of sufficient financial resources and ensuring solvency and security.