A Study on Customer Perception to Wards Aprilia Bikes with Reference to Niki Motors, Tirupati.

The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and service at price that are profitable to the company. Customers perception describes how customers and potential customers view a company and its products and service . Customer perception is important to business since it can influence consumer behavior ,which ultimately affects the profitability of business. The present articles is aimed to study the customer perception and factors influencing customer perception towards Aprilia bikes with reference to NIKI motors showroom. Tirupati