Entrepreneurship in Eco-Friendly Textilefibers: A Case Study of Lotus Silk

The textile industry, with its ancient roots and essential role in human life, has always been a fertile ground for entrepreneurship and innovation. The growing demand for clothing and textiles has driven the industry to diversify its products and expand its markets, creating new opportunities for skilled and motivated individuals. However, the industry faces significant challenges due to global warming, largely caused by the use of fossil fuels and synthetic fibers. These issues have led to increased scrutiny of the environmental impact of textile production, from raw fiber processing to packaging and storage. Synthetic fiber fabrics, in particular, contribute to soil degradation and release harmful chemicals into the environment. To promote an environmentally friendly lifestyle, various measures can be taken-one of which is choosing clothing made from sustainable and ecofriendly fabrics. This research focuses on the characteristics of lotus fibers as a sustainable resource for textile production and explores the entrepreneurial opportunities they present, using a regional case study. The study involved in-depth interviews with various textile companies, industry experts, academics, and local farmers to examine the components of entrepreneurship in the ecofriendly textile sector, specifically through the case of lotus silk. Our findings indicate that, given global concerns about climate change and the significant impact of the textile industry, focusing on the production of environmentally friendly fibers can provide a foundation for educating and supporting local farmers, identifying market needs, and finding suitable business partners. This approach can lead to the development of profitable and sustainable businesses in this field