A Study on Customer Relationship Management in Bharathi Airtel Ltd, Tirupathi

The imain iaimiofiCustomer relationship management initiatives iis ito iretain ithe iright icustomers iand ia ikey ideterminant iof icustomer iretention iis icustomer isatisfaction. The iobjective iis ito iensure icustomers iare isatisfied ito iensure itheir icontinued ipatronage. Customer iRelationship iManagement i(CRM) iisinotinewito theiwordiof business. iIt is a managerial iphilosophy tthatienables ia ifirm toibecome thoroughly ifamiliar with iits customers. In this research I analysed Customer iresponse rate towards marketing iactivities iis also iimproving.

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Publication Details

Journal
International Journal of Advances in Engineering and Management
Published
2025-05-01
DOI
https://doi.org/10.35629/5252-0705542546
Primary Topic
Banking Sector Performance and Management
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study on Customer Relationship Management in Bharathi Airtel Ltd, Tirupathi

P Haritha, S.P. Harish S.P. Harish
International Journal of Advances in Engineering and Management
Banking Sector Performance and Management
article

A Study on Customer Relationship Management in Bharathi Airtel Ltd, Tirupathi

P Haritha, S.P. Harish S.P. Harish
article en

Abstract

The imain iaimiofiCustomer relationship management initiatives iis ito iretain ithe iright icustomers iand ia ikey ideterminant iof icustomer iretention iis icustomer isatisfaction. The iobjective iis ito iensure icustomers iare isatisfied ito iensure itheir icontinued ipatronage. Customer iRelationship iManagement i(CRM) iisinotinewito theiwordiof business. iIt is a managerial iphilosophy tthatienables ia ifirm toibecome thoroughly ifamiliar with iits customers. In this research I analysed Customer iresponse rate towards marketing iactivities iis also iimproving.

International Journal of Advances in Engineering and ManagementVol. 7(5)
Openalex Percentile: Top 81%
Banking Sector Performance and Management
DOIOpen Access PDFOpenAlex
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A Study on Customer Relationship Management in Bharathi Airtel Ltd, Tirupathi — P Haritha, S.P. Harish S.P. Harish · International Journal of Advances in Engineering and Management (2025) | TGRS Research Map | TGRS