Practice Exploration and Ethical Issue Scrutiny of Human-Machine Dialogue on Social Media Platforms

在社交媒体平台的人机对话实践中，聊天机器人以其强社交、强声量及强入侵的特性，迅速成为平台生态中的重要组成部分。然而，这一技术飞跃在拓展了人机交互边界的同时，也触发了多个人机对话伦理的复杂议题。作为人类沟通领域的新兴形态，社交媒体中的人机对话是否遵循并契合传播伦理的框架，不仅关乎交流行为的合法性与正当性，还触及到传播生态系统的健康稳定、以及未来人机共融社会形态的前瞻构建。In the practice of human-machine dialogue on social media platforms, chatbots, with their strong sociability, high visibility, and invasive characteristics, have rapidly become an indispensable component of the platform ecosystem. However, while this technological leap has expanded the boundaries of human-machine interaction, it has inevitably triggered multiple complex ethical issues in human-machine dialogue during its exploratory phase. As an emerging form of human communication, whether human-machine dialogue on social media adheres to and aligns with the framework of communication ethics not only concerns the legality and legitimacy of interactive behaviors but also deeply touches on the health and stability of the communication ecosystem, as well as the forward-looking construction of a future human-machine integrated society.