Exploration of a Mentorship System-Based Training Model for Cultivating Innovation and Entrepreneurship Competencies in E-Commerce Students

电子商务专业创新创业教育存在实践教学环节薄弱、学生创新意识和创业能力培养不够等问题，通过导师制有助于激发学生的创新潜能，培养其创业精神，更好地适应电子商务行业的发展需求。本文通过分析当前电子商务专业创新创业教育的现状与问题，阐述导师制对培养学生创新创业能力的重要性。构建基于导师制的电子商务专业学生创新创业能力培养模式与实施保障机制，为电子商务专业及其他专业的创新创业教育提供有益的参考和借鉴。The innovation and entrepreneurship education in e-commerce majors currently faces issues such as weak practical teaching components and insufficient cultivation of students’ innovative conscious-ness and entrepreneurial capabilities. The implementation of a mentorship system can help stimulate students’ innovative potential, foster their entrepreneurial spirit, and better align with the developmental demands of the e-commerce industry. This paper analyzes the current status and challenges of innovation and entrepreneurship education in e-commerce programs, and elucidates the significance of the mentorship system in cultivating students’ innovation and entrepreneurship capabilities. It constructs a mentorship-based training model and implementation safeguard mechanisms for developing e-commerce students’ innovation and entrepreneurship competencies, providing valuable reference and insights for innovation and entrepreneurship education in e-commerce and other academic disciplines.