Convergence of AI Recommendation Systems Across Industries: The Personalization Ecosystem in Media, Music, and Healthcare
This article explores the evolution and impact of intelligent personalization systems across media, music, and healthcare industries within the context of the emerging experience economy. It shows how AI-driven recommendation engines have transitioned from optional features to critical infrastructure components that drive strategic business value. The article analysis presents theoretical frameworks underpinning personalization technologies, tracing their development from early collaborative filtering to sophisticated deep learning architectures employing multimodal approaches. Through detailed case studies of industry leaders and healthcare applications, the article illustrates how these systems leverage behavioral data to create personalized experiences that enhance engagement, retention, and decision support. The article further quantifies the strategic business value of recommendation systems through ROI frameworks that capture both direct revenue impacts and upstream strategic benefits. Finally, the article addresses critical ethical considerations surrounding privacy, algorithmic fairness, and responsible AI governance, while exploring emerging technologies that promise to reshape personalization capabilities across expanded application domains.
Authors
- Ankita Saxena (ORCID: https://orcid.org/0000-0003-1600-3516)
Institutions
- Amazon (United States) (US)
Publication Details
- Journal
- Technix International Journal for Engineering Research
- Published
- 2025-01-01
- DOI
- https://doi.org/10.56975/tijer.v12i6.158361
- Primary Topic
- Machine Learning in Healthcare
- Type
- article
- Field-Weighted Citation Impact
- 0.00