Structural relationship between lesson trust, grit and purchasing behavior using golf simulator

This study aims to investigate the structural relationships among lesson trust, grit, and purchase behavior in the context of golf simulator-based lessons. A total of 260 survey responses were analyzed using frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. The findings of the study are as follows: First, trust in golf simulator-based lessons had a positive effect on grit (persistence of interest), but did not have a significant effect on grit (consistency of effort). Second, trust in golf simulator-based lessons positively influenced purchase behavior. Third, participants’ grit (persistence of interest) positively affected purchase behavior, whereas grit (consistency of effort) did not show a significant effect. These results suggest that in order to enhance purchase behavior among participants of golf simulator-based lessons, it is important to build trust in the lessons, which in turn can increase interest in golf.