Multilingual communication for agrotechnology application in blue economy ecosystem

This study aims to analyze the role of multilingual communication in supporting the implementation of agrotechnology in community-based blue economy ecosystems. The blue economy, which focuses on sustainable utilization of marine resources, requires the implementation of innovative agrotechnology to improve the productivity of the fisheries sector and coastal ecosystem management. However, the acceptance of new technologies among coastal communities is often hampered by linguistic factors, given the diversity of regional languages in Indonesia. Therefore, multilingual communication is key in facilitating the transfer of knowledge and understanding of new technologies. This study uses a qualitative approach with a case study design, which was conducted in several coastal communities that are implementing blue economy-based agrotechnology. Data collection techniques include in-depth interviews, field observations, and documentation. The results of the study indicate that the use of local languages in agrotechnology extension can improve community understanding and participation. However, challenges arise due to limited human resources who master local languages and difficulties in translating technical terms. This study suggests the development of bilingual extension materials and training for extension workers to overcome linguistic barriers. Effective multilingual communication can accelerate the adoption of agrotechnology among coastal communities and support the sustainability of the blue economy.