Multimodal Metaphor Analysis of Network Buzzword from the Perspective of Systemic Functional Linguistics—Taking Internet Buzzword “City Not City” as an Example

在短视频时代，多数平台作为新兴传播媒介，其所产生的网络流行语呈现多模态特征。这些流行语通过文字、图像、音乐、肢体动作等符号系统构建隐喻意义，形成独特的语言景观。为了能够更好地了解此语言景观，本研究从系统功能语言学的三大元功能的视角出发，探讨了网络流行语“city不city”的多模态隐喻特征。以该流行语为例，分析了其在概念功能、人际功能、语篇功能中的多模态隐喻特征。同时又结合多模态隐喻的理论框架，分析了语言、图像、声音模态在这一流行语中的交互作用，揭示了其隐喻不仅仅局限于字面意义，其背后也呈现出请求认同、选择和群体维护等多重社会文化意涵。通过对这一现象的深入分析，旨在为网络语言的研究提供新的视角和理论依据。 In the era of short videos, most platforms, as emerging communication media, generate Internet buzzwords with multimodal characteristics. These buzzwords construct metaphorical meanings through symbol systems such as text, images, music, and body language, forming a unique linguistic landscape. To better understand this linguistic landscape, this study, from the perspective of the three metafunctions of Systemic Functional Linguistics, explores the multimodal metaphorical features of the internet buzzword “city not city”. Taking this buzzword as an example, it analyzes its multimodal metaphorical features in the conceptual, interpersonal, and textual functions. Simultaneously, based on the theoretical framework of multimodal metaphor, this study also examines the interaction among language, image, and sound modalities in this buzzword, revealing that its metaphor is not limited to the literal meaning but also presents multiple social and cultural implications such as seeking recognition, making choices, and group maintenance. Through in-depth analysis of this phenomenon, the aim is to provide a new perspective and theoretical basis for the study of internet language.