RECONSEPTUALISING DA‘WA: A Study of Tuan Gurus’ Perceptions and Motivations in Adopting Digital Da‘wa

Traditionally, da‘wa (Islamic preaching) has been conducted face-to-face in mosques or communities through sermons and personal interactions. However, the advent of digital technology has significantly transformed these practices. Digital da‘wa facilitates the dissemination of religious messages via social media, websites, and mobile applications, allowing messages to transcend geographical boundaries. This study explores the perceptions and motivations of Tuan Guru in Lombok regarding the adaptation of digital da‘wa . Employing a qualitative approach, data were collected through in-depth interviews with Tuan Gurus in Lombok, supplemented by observations and documentation. The study identifies four themes reflecting Tuan Gurus’ perceptions of digital da‘wa : general views, effectiveness, accessibility and interactive convenience, and content quality and delivery. Similarly, four themes emerged regarding their motivations: expanding the reach of da‘wa , adapting to contemporary trends, fulfilling religious and moral obligations, and seeking economic opportunities. This research provides a robust empirical analysis, offering valuable insights for developing more effective and contextually relevant digital da‘wa strategies in the modern era.