Promoting Green Choices: Vietnamese Students’ Intentions to Use Electric Taxi Services and Sustainability Factors

Sustainable development has become a critical global priority, and green transportation solutions, such as electric taxis, play a vital role in achieving this goal. This study examines the factors influencing students' intentions to adopt electric taxi services in Hanoi, Vietnam, as a step toward sustainable urban mobility. We surveyed 573 students and analyzed key determinants using reliability tests, exploratory factor analysis (EFA), and linear regression. The results indicate that four factors significantly influence adoption intentions: Perceived Usefulness and Sustainability, Price, Brand Awareness, and Service Quality. Among these, Perceived Usefulness and Sustainability had the strongest positive impact, while Service Quality exerted the weakest influence. Notably, Habit and Ease of Use & Transaction Convenience were found to be statistically insignificant in the final model. These findings provide practical implications for businesses and policymakers aiming to use electric taxi adoption. To enhance appeal, stakeholders should emphasize environmental benefits, competitive pricing, and brand recognition while improving service reliability. By addressing these factors, electric taxi services can accelerate the transition to sustainable transportation, aligning with global climate goals and transforming urban mobility. This study offers actionable insights for encouraging greener travel behaviors among students, a key demographic for long-term sustainability impact.