How Can the Digital Economy Empower Rural Revitalization: From the Perspective of Social Reproduction Theory

在社会转型背景下，缩小城乡贫富差距，实现乡村振兴是当前经济社会发展的迫切要求。数字经济作为一种依托数字技术逐步发展起来的新经济形态，在规模、占比、增速和产业渗透方面都取得了显著成效，为乡村振兴带来了新的发展机遇。准确理解数字经济是如何以及以何种方式赋予乡村振兴力量的核心意义，是推动乡村全面振兴过程中必须面对的重要问题。基于马克思社会再生产理论视角，立足生产、分配、交换、消费四个环节，阐述数字经济对乡村振兴的赋能作用，通过分析得出，数字经济可以赋能乡村生产、分配、交换、消费四个环节，助力乡村振兴。In the context of social transformation, narrowing the wealth gap between urban and rural areas and realizing rural revitalization are urgent requirements of current economic and social development. Digital economy, as a new economic form gradually developed based on digital technology, has achieved remarkable results in terms of scale, proportion, growth rate and industrial penetration, bringing new development opportunities for rural revitalization. To accurately understand the core significance of how and in what way the digital economy empowers rural revitalization is an important issue that must be faced in the process of promoting comprehensive rural revitalization. From the perspective of Marx’s social reproduction theory, based on the four links of production, distribution, exchange and consumption, this paper expounds the enabling effect of digital economy on rural revitalization. Through analysis, it can be concluded that digital economy can empower rural production, distribution, exchange and consumption and help rural revitalization.