Research on the Sustainable Development of Rural Tourism under the Background of “Internet+”—Taking Xunpu Village, Quanzhou City as an Example

随着城市化进程的加快，作为农村经济发展新兴产业的乡村旅游成为了实现乡村振兴、促进乡村经济发展的重要路径。乡村拥有丰富的自然资源和文化资源，乡村旅游逐渐成为人们的重要旅游方式之一。如今，“互联网+”时代的到来，给农村带来了巨大的发展机遇，也为乡村旅游的发展提供了新的思路和方向。当下文化旅游热潮涌动，民众对精神文化需求日益增长，有着深厚文化底蕴的蟳埔村也站在“互联网+”的时代风口上迎来前所未有的发展契机。然而，蟳埔村旅游的可持续发展也面临诸多挑战。基于此，本文立足“互联网+”背景，通过分析蟳埔村旅游发展所具备的独特优势并梳理现存问题，提出一些契合实际的可持续发展路径，旨在为蟳埔村旅游产业的长远发展提供有益思路与切实可行的方案，也能为其他乡村的旅游发展提供一定的借鉴，推动乡村旅游产业在“互联网+”背景下实现高质量发展与文化传承。With the rapid acceleration of urbanization, rural tourism, an emerging sector in rural economic development, has gradually emerged as a prominent form of tourism for people. The arrival of the “Internet+” age has brought significant development opportunities to rural areas and new directions for rural tourism. Currently, with a booming cultural tourism trend and the public’s growing demand for spiritual and cultural experiences, Xunpu Village, boasting a rich cultural heritage, is riding the wave of the “Internet+” era, seizing an unprecedented development opportunity. However, the sustainable development of Xunpu Village’s tourism faces multiple challenges. Against this backdrop, this article focuses on the “Internet+” context. By analyzing the village’s unique tourism advantages and existing problems, it proposes practical sustainable development approaches. The goal is to offer useful ideas and workable solutions for the long-term development of Xunpu Village’s tourism, provide valuable insights for other rural tourism development, and promote the high-quality growth and cultural inheritance of rural tourism under the “Internet+” framework.