‘‘The Psychology of Colors”

Abstract: This research paper explores the psychological impact of colors on human behavior, emotion, and cognition. By examining the theoretical foundations of color psychology and reviewing empirical studies, this paper highlights how different colors influence mood, decision-making, productivity, and social perception. The study also discusses cultural variances in color interpretation and the practical applications of color psychology in marketing, design, education, and therapy. Keywords: Color psychology, human behavior, emotional response, cultural interpretation, visual perception, design and marketing.