Factors Influencing Farmers’ Adoption of Digital Extension Services in Kibanggay, Lantapan, Bukidnon, Philippines

Digital technologies are becoming widely used in all countries yet the adoption among farmers remains limited hindering the improvement in agricultural productivity and sustainability. This study implores to investigate the factors that influence the adoption of digital extension services among farmers in Kibanggay, Lantapan, Bukidnon, Philippines. It utilized descriptive-correlational design, data were collected through surveys assessing the respondent on influencing factors such technological, socio-economic, institutional and behavioral. The results indicate that behavioral and psychological factors along with technological readiness and institutional support, significantly affect adoption levels. The study concludes that enhancing farmers engagement and support mechanisms is vital for improving the uptake of digital extension services.

Authors

Publication Details

Journal
International Journal of Research and Innovation in Social Science
Published
2025-06-11
DOI
https://doi.org/10.47772/ijriss.2025.905000278
Primary Topic
Digitalization and Economic Development in Agriculture
Type
article
Field-Weighted Citation Impact
0.00
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article

Factors Influencing Farmers’ Adoption of Digital Extension Services in Kibanggay, Lantapan, Bukidnon, Philippines

Anecil S. Quijano-Pagutayao, Maryjoy S. Bacus, Jennifer C. Esteban, Cherry Mae B. Guay
International Journal of Research and Innovation in Social Science
Digitalization and Economic Development in Agriculture
article

Factors Influencing Farmers’ Adoption of Digital Extension Services in Kibanggay, Lantapan, Bukidnon, Philippines

Anecil S. Quijano-Pagutayao, Maryjoy S. Bacus, Jennifer C. Esteban, Cherry Mae B. Guay
article en

Abstract

Digital technologies are becoming widely used in all countries yet the adoption among farmers remains limited hindering the improvement in agricultural productivity and sustainability. This study implores to investigate the factors that influence the adoption of digital extension services among farmers in Kibanggay, Lantapan, Bukidnon, Philippines. It utilized descriptive-correlational design, data were collected through surveys assessing the respondent on influencing factors such technological, socio-economic, institutional and behavioral. The results indicate that behavioral and psychological factors along with technological readiness and institutional support, significantly affect adoption levels. The study concludes that enhancing farmers engagement and support mechanisms is vital for improving the uptake of digital extension services.

International Journal of Research and Innovation in Social ScienceVol. IX(V)
Openalex Percentile: Top 80%
Digitalization and Economic Development in Agriculture
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