K-Pop Culture and Its Influence on Student Lifestyles: A Socio Cultural Analysis and Islamic Perspective at UTHM Pagoh

K-Pop is a genre of popular music originating from South Korea that encompasses various cultural elements including music, drama, film, food, and fashion. The influence of K-Pop culture has spread widely to Malaysia and has significantly impacted the lifestyle and behaviour of university students particularly in areas such as language interest, fashion preferences, dietary habits, and excessive spending to support their idols. These changes are evident in students' beauty standards, dressing styles and food choices.This study aims to identify the influence of K-Pop culture on the lifestyle of students at Universiti Tun Hussein Onn Malaysia (UTHM) in Pagoh. A quantitative research method was employed using descriptive and regression analysis involving a total of 252 UTHM Pagoh students. Data were collected through a questionnaire distributed via Google Forms. The findings reveal that the level of K-Pop cultural influence among students is high, with an overall mean score of 3.80. Regression analysis indicates that K-Pop culture has a significant impact on students’ lifestyle, with a p value of 0.000 (p < 0.05), a t-value of 17.172 (exceeding the t-table value of 2.831) and an influence contribution of 54.1%. This study demonstrates that K-Pop culture has become an integral part of students’ daily lives and significantly shapes their lifestyle in various aspects.