Attractiveness of landscapes as a factorin the development of recreational naturemanagement of the Sambia Peninsula seashore

The development of domestic tourism in Russia requires the more active integration of recreationally significant territories into this sector. This fully applies to the Kaliningrad coast of the Baltic Sea, as evidenced by the increased volume of tourist flows in recent years. A comprehensive approach to assessing the attractiveness of areas located in the "land—sea" contact zone is proposed, based on a component-wise evaluation method using 25 indicators that reflect the natural characteristics of coastal landscapes and the degree of their anthropo­genic transformation. The methodology was tested on 31 sections of the Sambia Peninsula’s coastline. The analysis of their attractiveness revealed a predominance of areas with a high level of appeal (56.8 % of the studied coastal length) and a complete absence of low-attrac­tiveness territories. This indicates, on the one hand, the high recreational potential of the area and, on the other, the insufficient realization of this potential. Based on the assessment re­sults, sections with varying priorities for recreational development have been identified.