The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Abstract- This Research paper explores the extent to which digital marketing efforts influence consumer buying decisions, particularly comparing online and offline shoppers. The study focuses on two main objectives : 1 ) Influence of digital marketing on consumer buying behaviour 2) To compare the purchasing patterns of online versus offline shoppersIndex

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Publication Details

Journal
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
Published
2025-06-11
DOI
https://doi.org/10.55041/ijsrem50116
Primary Topic
Technology Adoption and User Behaviour
Type
article
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0.00
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article

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Neha Joshi
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
Technology Adoption and User Behaviour
article

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Neha Joshi
article en

Abstract

Abstract- This Research paper explores the extent to which digital marketing efforts influence consumer buying decisions, particularly comparing online and offline shoppers. The study focuses on two main objectives : 1 ) Influence of digital marketing on consumer buying behaviour 2) To compare the purchasing patterns of online versus offline shoppersIndex

INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENTVol. 09(06)
Galgotias University (IN)
Openalex Percentile: Top 86%
Technology Adoption and User Behaviour
DOIOpen Access PDFOpenAlex
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The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers — Neha Joshi · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT (2025) | TGRS Research Map | TGRS