Fintech Disruption in Traditional Banking

ABSTRACT The traditional banking industry has been severely affected by the rise of Financial Technology (FinTech), which has put long-standing operational frameworks and business models to the test. With an emphasis on important functional areas like digital payments, alternative lending, investment platforms, and customized financial services, this study critically analyzes the scope and character of FinTech's disruptive impact on traditional banking institutions. The study explores how FinTech companies use cutting-edge technologies like blockchain, artificial intelligence, and big data analytics to provide flexible, affordable, and customer-focused financial solutions. It does this by using an integrative methodology that includes an extensive literature review, empirical data analysis, and expert interviews. According to the research, FinTech has accelerated the digital revolution of the banking sector while also undermining areas of the market that banks have historically controlled. Through the adoption of new technologies, strategic alliances, and regulatory flexibility, traditional banks are embracing innovation more and more. According to the paper's conclusion, the financial ecosystem is moving toward a collaborative paradigm, wherein FinTech innovation and traditional banking infrastructure must combine for inclusive financial growth, increased customer value, and continued competitiveness. KEYWORDS:-FinTech, Traditional Banking ,Artificial Intelligence (AI), Financial Inclusion Bibliometric Analysis, Digital Transformation, Disruption