Beliefs and Attitudes Towards Sunscreen and Sun Protection Practices Among South Asians in British Columbia: A Survey Study

Most valued sun protection for health, preventing sunburn, photoaging, and reducing skin cancer risk, despite lower baseline risk relative to those with European ancestry. Social media presents an opportunity for targeted outreach. Australia has recently tailored sunscreen recommendations based on skin type, recognizing variability in risks and sun protective needs among their diverse population. Similar approaches could be considered in Canada to better address the needs of SOC populations.