Plataformização do jornalismo e os modelos de negócios dos podcasts de notícias no Brasil

Over the past twenty years, podcasts have established themselves as an important digital communication format, whose distribution and monetization logic has been transformed by what has been called the platformization of the internet. In the case of journalism, this phenomenon has required an adaptation of the news production business model to align with the modus operandi of digital platforms and their algorithms. This article examines the business models of news production in the era of digital platforms through a case study of Brazilian news podcasts. The goal is to identify differences between the news production methods of traditional newspapers and born-digital, which operate under the logic of digital platforms. As a conclusion, it is demonstrated that the business models emerging from this new technological and economic context ultimately increase newspapers’ dependence on the logic of digital platforms and compromise their financial sustainability.