The Hurdles of Political Ad Transparency in Brazil
Online advertising is at the forefront of election strategies for most political candidates. As advertising platforms shape the targeting and distribution of political ads, the transparency of this process is essential for democracy. However, there are still significant barriers in studying these systems, creating an environment where research can be a challenge.
Authors
- Fabrício Benevenuto (ORCID: https://orcid.org/0000-0001-6875-6259)
- Márcio Silva (ORCID: https://orcid.org/0009-0000-1214-4245)
- Samuel Guimarães (ORCID: https://orcid.org/0000-0002-5877-8865)
Institutions
- Universidade Federal de Minas Gerais (BR)
- Universidade Federal de Mato Grosso do Sul (BR)
Publication Details
- Journal
- XRDS Crossroads The ACM Magazine for Students
- Published
- 2025-03-01
- DOI
- https://doi.org/10.1145/3729512
- Primary Topic
- Corruption and Economic Development
- Type
- article
- Field-Weighted Citation Impact
- 0.00