Corporate Purpose: Meaningful Change or Marketing Tool?
Recent times have seen an explosion of interest in, and focus on, the concept of corporate purpose in a number of disciplines partly in response to shifts in societal expectations of companies and their directors. However, as outlined in this article, there are a number of challenges to meaningful outworking of corporate purpose in practical terms.
Authors
- Rosemary Teele Langford (ORCID: https://orcid.org/0000-0001-5304-3416)
Institutions
- The University of Melbourne (AU)
Publication Details
- Journal
- Victoria University of Wellington Law Review
- Published
- 2025-06-11
- DOI
- https://doi.org/10.26686/vuwlr.v55i3.9840
- Primary Topic
- Business Strategy and Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.00