Risk Analysis of National Automobile Brands' Overseas Expansion Based on Multi - Index Factors

Against the backdrop of deep adjustments in the global automotive industry landscape, going global has become a key strategy for Chinese auto brands to expand their markets and enhance their international competitiveness. But the complex international market environment is fraught with many risks. This paper comprehensively analyzes the risks of ethnic automobile brands' overseas expansion from four primary dimensions—trade policies, market demand, technical standards, and brand building—and 11 secondary dimensions. The study aims to assist enterprises in formulating scientific overseas expansion strategies and facilitating the steady development of international markets.