A Study on Customer Perceived Service Quality of E-Commerce Enterprises in China

The customer's perceived service quality determines the survival and development of e-commerce enterprises. In the fiercely competitive e-commerce field, e-commerce enterprises need to continuously improve their customer service management level, and the application of big data can optimize the customer service management of e-commerce enterprises. The customer's perceived service quality determines the survival and development of e-commerce enterprises. In the fiercely competitive e-commerce field, e-commerce enterprises need to continuously improve their customer service management level, and the application of big data can optimize the customer service management of e-commerce enterprises. This paperThe customer's perceived service quality plays a decisive role in the survival and development of e-commerce enterprises. In the fiercely competitive e-commerce market environment, improving the customer service management level is a key task for e-commerce enterprises. Research on customer perceived service quality is helpful to make a scientific and objective judgment on the service quality of e-commerce enterprises, which has practical significance for the development of enterprises and can provide reference and guidance for the development of e-commerce enterprises.