The impact of supply chain management strategies on enhancing organisational potential in chinese enterprises: the mediating roles of customer satisfaction and employee engagement

Chinese businesses are using supply chain management tactics to get an edge in the market and reach their maximum potential. This research examines the complex relationship between scm methodologies and organisational success, paying special attention to the moderating effects of customer satisfaction and staff engagement. A variety of medium- to large-sized businesses in china's various sectors were surveyed using a mixed-methods approach. Strong scm strategies, including demand forecasting, supplier relationship management, logistics optimisation, and technology integration, positively affect organisational effectiveness, according to both quantitative analysis using structural equation modelling (sem) and qualitative interviews with supply chain managers. This research found that the relationship between scm efficiency and organisational success is greatly mediated by customer satisfaction. This is due to the fact that simplified supply chains enhance responsiveness, delivery speed, and service quality. A more effective supply chain is the result of employees who are enthusiastic about their work, who work together effectively, and who feel more intrinsically motivated to do a good job. The two sides of the coin that is scm are its effects on company culture and operational performance. Companies in china who want to be successful on a global scale should implement integrated supply chain management strategies and create a workplace that values employees and customers equally, according to the study's conclusions. In response to the evolving business environment in china, scholars have built upon prior work to develop an all-encompassing model connecting scm techniques to both internal and external factors that affect performance. Practitioners and policymakers may benefit from this data.