Shawdows and stereotypes: A study on public image of youth from North Chennai and it’s impact on deviant behaviour

Youth from North Chennai have frequently been stereotyped as criminals, violent, and delinquents. These impressions, influenced by media portrayals, cultural narratives, and economic inequality, have had a profound impact on their chances, goals, and upward mobility. This study, which draws on surveys and interviews with a varied sample of city residents, investigates the public image of these youth and whether such stereotypes lead to delinquent behaviour. It also looks into how social labels shape identity and behaviour. The findings show that persisting preconceptions and media narratives strongly impact public opinion, leading people to link youth from North Chennai with aberrant behaviour while neglecting their potential and aspirations. Such negative branding perpetuates cycles of exclusion and restricts chances for opportunities, further marginalizing these young people. However, the study reveals a shift in outlook among certain parts of society. This region's youth are increasingly being recognized for their resilience, talent, and promise. Stories of accomplishment in sports and education are challenging long-held preconceptions. While progress is being achieved, long-held prejudices continue to shape social views. Overall, the study underlines the critical need to shift public discourse and create a more equitable and realistic understanding of North Chennai's young. Positive representation and the removal of negative stereotypes are critical steps toward promoting social inclusion and development.