CSR practices of agro based industries: A key for safeguarding Indian culture by protecting mythological monuments present in rural areas

Among the 14 activitiesas notified by the Ministry of Corporate Affairs which are acceptable asCorporate Social Responsibility (CSR in this paper) activities, one specificactivity which shares a bare minimum of 1% of spending by the corporate issafeguarding the heritage, art, and culture. (csr.gov.in 2023). SeveralCSR initiatives are unnoticed and thus do not have any influence on corporateor brand image. Consumers’ affinity for the CSR activity plays a major role inevaluations and choice and consequently, managers have to carefully think aboutthe choice of a suitable cause for their social activities. (Canli & Fries,2023). This paper attempts to identify the need and benefits along with variousproblems faced by organizations in spending the mandatory csr amount onsafeguarding the mythological monuments present in the rural areas. To the best of theauthors' knowledge, there is no single, comprehensive mechanism in the studyarea that enables people to add information to an inventory list that containsdetails about identified, unprotected, and unidentified heritage assets thatare at risk of being damaged, threatened, decrepit, vulnerable, neglected,unused, or inappropriately maintained and developed. Creating such a systemwith a data and technology infrastructure aids in gathering all the resourcesfor cultural heritage under one roof. It teaches the importance of safeguardingheritage inheritances against the threat of long-term loss and the benefit ofconserving and promoting them. The system can assist with any heritageprotection-related actions and encourage the neighbourhood to quicklysupport and start these conservation efforts.