Noonomic Model of Agritourism in Regional Development Strategy

The article studies agrotourism as an element of the noonomic model of regional development based on the integration of intangible resources, knowledge and digital technologies in the mechanisms of sustainable reproduction of rural areas. A retrospective analysis of the formation and development of agrotourism in the context of the noonomic approach is carried out. The authors elaborate on its role in the diversification of agrarian economy, involvement of human capital and formation of new forms of employment. The authors’ model of platform management of agrotourism activity “NooAgroTour” is proposed, including cognitive algorithms of forecast analysis, digital twins of territories, decentralized mechanisms of resource allocation and intelligent cluster management. Agrotourism is considered as a tool of cognitive transformation of agriculture, providing sustainable development of territories in the concept of noonomy theory.